Marketing, Total Quality Management and Benchmarking: a review of the literature

Marketing occupies one of the central places within the strategies of organizations today due to the unstable business environment, which is why its management and the elements inherent to it are of vital importance for the current organizational environment. In this context, we seek to investigate...

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Detalles Bibliográficos
Autor principal: Hoyos-Estrada, Sherly
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2021
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/96