Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19

The Covid - 19 pandemic has destabilized the country’s socioeconomic system, mainly affected by SMEs, with 28% of GDP, 67% of employment and 37% of national production. Digital marketing has become a support tool for companies, thanks to this they are more competitive in the market, being possible th...

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Detalles Bibliográficos
Autores principales: Hoyos-Estrada, Sherly, Sastoque-Gómez, Judith Daniela
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2020
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/60