Marketing and environmental management system and quality: business concepts and strategies
This article presents some reflections on how to understand the relationship between quality and environmental management with the implementation of marketing strategies within and outside organizations. The article is characterized by being theoretical-practical, based on documentary anddes...
Autores principales: | , , |
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Formato: | Revistas |
Lenguaje: | Español |
Publicado: |
EFIM Ediciones
2019
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Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/44 |