Biblioteca Digital de VanguardiaThe Impact of Strategic Planning on Marketing Performance: a critical review
The changing environment in which organizations are immersed today, leads them to make informed strategic decisions, which is why marketing managers need to constantly practice the formalization, implementation and evaluation of strategic marketing plans. Previous literature supports the importance...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2021
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/93 |