The Impact of Strategic Planning on Marketing Performance: a critical review

The Impact of Strategic Planning on Marketing Performance: a critical review

The changing environment in which organizations are immersed today, leads them to make informed strategic decisions, which is why marketing managers need to constantly practice the formalization, implementation and evaluation of strategic marketing plans. Previous literature supports the importance...

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Detalles Bibliográficos
Autores principales:	Ruiz-Andrade, José G., Solís-Palafox, Claudia L., López-Luna, Norma A.
Formato:	Revistas
Lenguaje:	Español
Publicado:	EFIM Ediciones 2021
Acceso en línea:	http://www.revistaanfibios.org/ojs/index.php/afb/article/view/93

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