López Obrador´s political communication and leadership with his followers through Twitter on Covid-19
political communication in moments of crisis require an efficient strategy that guides the citizens on how to act correctly. Nowadays, most leaders use digital social networks as political instruments. President López Obrador is one of the politicians with the most followers (almost nine million) on...
Autores principales: | González-Rosas, Erika Lourdes, Arias-Romo, Enrique, Campos-Canchola, Rafael |
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Formato: | Revistas |
Lenguaje: | Español Inglés |
Publicado: |
Universidad Politécnica Salesiana (Ecuador)
2022
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Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/6365 |
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