López Obrador´s political communication and leadership with his followers through Twitter on Covid-19

political communication in moments of crisis require an efficient strategy that guides the citizens on how to act correctly. Nowadays, most leaders use digital social networks as political instruments. President López Obrador is one of the politicians with the most followers (almost nine million) on...

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Detalles Bibliográficos
Autores principales: González-Rosas, Erika Lourdes, Arias-Romo, Enrique, Campos-Canchola, Rafael
Formato: Revistas
Lenguaje:Español
Inglés
Publicado: Universidad Politécnica Salesiana (Ecuador) 2022
Acceso en línea:https://universitas.ups.edu.ec/index.php/universitas/article/view/6365