New media in political campaign. The case of Madrid regional elections in 2021 on TikTok

Due to the television revolution and the arrival of social networks, political communication has undergonea great transformation, both in Spain and in the rest of the world. The use that parties makeof their corporative profiles on social networks is increasingly tending towards spectacularization a...

Descripción completa

Detalles Bibliográficos
Autor principal: López Fernández, Víctor
Formato: Revistas
Lenguaje:Español
Inglés
Publicado: Universidad Politécnica Salesiana (Ecuador) 2022
Acceso en línea:https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.09