New media in political campaign. The case of Madrid regional elections in 2021 on TikTok
Due to the television revolution and the arrival of social networks, political communication has undergonea great transformation, both in Spain and in the rest of the world. The use that parties makeof their corporative profiles on social networks is increasingly tending towards spectacularization a...
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Formato: | Revistas |
Lenguaje: | Español Inglés |
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Universidad Politécnica Salesiana (Ecuador)
2022
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Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/36.2022.09 |