Biblioteca Digital de VanguardiaEvolution of digital marketing: case of the ecuadorian brand Forestea
The digital marketing strategies of the Forestea brand were analyzed on the Facebook social network in order to establish whether there is an evolution in the digital development of the brand. Forestea laun-ched its brand on Facebook in 2013 as a strategy to diversify its consumers. The products wer...
| Autores principales: | , |
|---|---|
| Formato: | Revistas |
| Lenguaje: | Español Inglés |
| Publicado: |
Universidad Politécnica Salesiana (Ecuador)
2021
|
| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/35.2021.03 |