Biblioteca Digital de VanguardiaUse of television spots in the elections: Paúl Granda’s campaign for the Mayoralty of Cuenca – 2009
The aim of this study is to demonstrate the importance of TV spots during electoral campaigns, which are used as professional strategies that can change the circumstances of candidates who are competing for citizens’ votes. In the Ecuadorian political context, particularly in the city of Cuenca, we...
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| Formato: | Revistas |
| Lenguaje: | Español |
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Universidad Politécnica Salesiana (Ecuador)
2016
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/23.2015.01 |