Biblioteca Digital de VanguardiaAnalysis of the mexican beer case: The acquisition of grupo modelo by AB-INBEV
This paper describes the most recent important acquisition in the Mexican economy in 2013. The companies involved were the leading Mexican brewer, Grupo Modelo, and the buyer, the world leader in this sector, Ab InBev. The acquisition has brought changes that directly affect the dynamics of the indu...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Universidad de Cartagena
2013
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| Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/817 |
| Sumario: | This paper describes the most recent important acquisition in the Mexican economy in 2013. The companies involved were the leading Mexican brewer, Grupo Modelo, and the buyer, the world leader in this sector, Ab InBev. The acquisition has brought changes that directly affect the dynamics of the industry in Mexico. This situation favored microbrewers and the small scale beer production segment in Mexico. The results were analyzed to assess the effects of the transaction on the company. These were expressed mainly in mergers and sales of other economic units belonging to the corporate group. |
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