| Sumario: | Traditionally, the commercial activity in Colombia, it has been understood as a consequence of the acting of the agricultural and industrial sectors. Only soon after the changes generated by the internationalization of the economy in the decade of the 90, as much managers as agents of the State, they pointed toward a conception of the commercial activity as the fundamental link on which you should intervene to reach levels of more development. Inside the sector trade, the one with respect to the one of the sale to that of products of great consumption so much at level of big surfaces like of the neighborhood store today recognized as trade pymes, it is shown as that of more dynamism as much for their growth as for their contribution to the internal gross product and employment generation. The market of products of great consumption in the country is disputed by those denominated big surfaces and the traditional trade or neighborhood stores: this small trade, (on the whole) and in opposition to the theories that show the extinction of the small units of businesses before the presence of the big retailers, has transformed into the last decade in the main competitor of big supermarkets and superstores. Under these conditions it is important to know and to validate the characteristics that make attractive the neighborhood store in benefit of the increment of the demand of the same one.Key Words: Spread, trade retailer, Price, Proximity, competitive advantage.
|
|---|
Biblioteca Digital de Vanguardia