Branding and market share of small local stores through factorial correspondence analysis
Traditionally, the commercial activity in Colombia, it has been understood as a consequence of the acting of the agricultural and industrial sectors. Only soon after the changes generated by the internationalization of the economy in the decade of the 90, as much managers as agents of the State, the...
Autor principal: | |
---|---|
Formato: | Revistas |
Lenguaje: | Español |
Publicado: |
Universidad de Cartagena
2007
|
Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/407 |