Branding and market share of small local stores through factorial correspondence analysis

Traditionally, the commercial activity in Colombia, it has been understood as a consequence of the acting of the agricultural and industrial sectors. Only soon after the changes generated by the internationalization of the economy in the decade of the 90, as much managers as agents of the State, the...

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Detalles Bibliográficos
Autor principal: Londoño-Aldana, Emperatriz
Formato: Revistas
Lenguaje:Español
Publicado: Universidad de Cartagena 2007
Acceso en línea:https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/407