Biblioteca Digital de VanguardiaMexican cut rose : consumers’ willingness to pay and their quality perception.
The floriculture activity is one of the main sources of revenue of the Southern region of Mexico, where the crop of the cut rose is the most relevant due to the value of the production. A review of the concept of quality is carried out from both objective and subjective approaches; subsequently, the...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Universidad de Cartagena
2020
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| Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2690 |
| _version_ | 1782340338339282944 |
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| author | Nervis Quevedo, Diana Ruth Avitia Rodríguez, Jessica Alejandra Ramírez Hernández, Javier Jesús |
| author_facet | Nervis Quevedo, Diana Ruth Avitia Rodríguez, Jessica Alejandra Ramírez Hernández, Javier Jesús |
| author_sort | Nervis Quevedo, Diana Ruth |
| collection | Revista |
| description | The floriculture activity is one of the main sources of revenue of the Southern region of Mexico, where the crop of the cut rose is the most relevant due to the value of the production. A review of the concept of quality is carried out from both objective and subjective approaches; subsequently, the application of non-hypothetical methods (experimental auction and sensory analysis) are used to determine the willingness to pay of consumers. The aim of this research is to determine if consumers’ quality perception influences on the willingness to pay (WTP) for Mexican cut rose. Research findings suggest that consumers’ willingness to pay is associated to variables such as consumers’ income, and their quality perception. |
| format | Revistas |
| id | oai:revistas.unicartagena.edu.co:article-2690 |
| institution | Revista Panorama Económico |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad de Cartagena |
| record_format | ojs |
| spelling | oai:revistas.unicartagena.edu.co:article-26902021-10-25T17:33:26Z Mexican cut rose : consumers’ willingness to pay and their quality perception. Rosa de corte mexicana : disponibilidad a pagar del consumidor y su percepción de calidad. Nervis Quevedo, Diana Ruth Avitia Rodríguez, Jessica Alejandra Ramírez Hernández, Javier Jesús Willingness to pay Quality perception Vickrey auctions Experimental auction Disponibilidad a pagar Percepción de calidad Subasta de Vickrey Subasta experimental The floriculture activity is one of the main sources of revenue of the Southern region of Mexico, where the crop of the cut rose is the most relevant due to the value of the production. A review of the concept of quality is carried out from both objective and subjective approaches; subsequently, the application of non-hypothetical methods (experimental auction and sensory analysis) are used to determine the willingness to pay of consumers. The aim of this research is to determine if consumers’ quality perception influences on the willingness to pay (WTP) for Mexican cut rose. Research findings suggest that consumers’ willingness to pay is associated to variables such as consumers’ income, and their quality perception. La actividad florícola es una de las principales fuentes de ingresos del Sur del Estado de México, donde la cosecha de la rosa de corte es la más importante debido al valor de la producción generado. Se realiza una revisión sobre el concepto de calidad desde dos enfoques: objetivo y subjetivo; posteriormente se profundiza en los métodos no hipotéticos (subasta experimental y análisis sensorial) para determinar la disponibilidad de pago del consumidor de la rosa de corte. El objetivo de esta investigación es determinar si la percepción de calidad del consumidor influye en la disponibilidad a pagar (DAP) en el consumo de rosa de corte mexicana. En el presente estudio, la DAP de los consumidores se evalúa mediante una subasta experimental. De acuerdo con los resultados, se puede concluir que la disponibilidad a pagar (DAP) hacia la rosa de corte está vinculada a los ingresos de los consumidores y a la percepción de calidad del consumidor de la rose de corte. Universidad de Cartagena 2020-04-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2690 10.32997/pe-2020-2690 Panorama Económico Journal; Vol. 28 No. 2 (2020); 80-93 Panorama Económico; Vol. 28 Núm. 2 (2020); 80-93 Panorama Económico; v. 28 n. 2 (2020); 80-93 2463-0470 0122-8900 10.32997/pe-2020 spa https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2690/2254 /*ref*/Anderson, D., Sweeney, D., & Williams, T. (1999). Estadística para administración y economía. México: International Thomson Editores. /*ref*/Avitia, J., Nervis, D., & Ramírez, J. (2015). Generation X and Generation Y. An approach of consumption values toward roses in the South of the State of Mexico. Milan, Italy: International Conference of Agricultural Economists. /*ref*/Berges, M., & Casellas, K. (2008). Disposición a pagar por atributos de calidad. Un estudio aplicado al agregado de nutrientes en la leche fluida. Argentina: Asociación Argentina de Economía Política. /*ref*/CSIC-UAM. (2011). Curso de análisis sensorial de alimentos. Instituto de Investigación en Ciencias de la Alimentación (CIAL) Instituto Mixto CSIC-UAM. /*ref*/Easley, D., & Kleinberg, J. (2010). Networks, Crowds, and Markets: Reasoning about a Highly Connected World. Cambridge University Press. https://doi.org/10.1017/CBO9780511761942 /*ref*/Economía, S. d. (2002). Productos Hortícolas- Flores cortadas en estado freso- Rosa (Rosa spp.)-Especificaciones y método de prueba. México: NMX-FF-069-SCFI-2002. /*ref*/Gobierno de Chiapas, F. E. (2005). Plan rector sistema producto flores de Chiapas. 1-96. /*ref*/Grunet, K. (1995). Food quality: a means-end perspective. Food Quality and Preferences, 171-176. https://doi.org/10.1016/0950-3293(95)00011-W /*ref*/Hoyer, R., & Hoyer, B. (2001). What is quality? Quality Progress, 53-62. https://doi.org/10.1007/3-540-44683-4_7 /*ref*/Juárez, P., Colinas, M. T., Valdez, L., Espinosa, A., Castro, R., & Cano, G. (2008). Soluciones y refrigeración para alargar la vida postcosecha de rosa CV. "Black Magic". Revista Fitotecnia Mexicana, 73-77. /*ref*/Lawless, H. (1995). Dimensions of sensory quality: a critique. Food quality and preference, 1191-1999. https://doi.org/10.1016/0950-3293(94)00023-O /*ref*/Lusk, J., & Shogren, J. (2007). Experimental Auctions: Methods and Applications in Economic and Marketing Research. New York: Cambridge University Press. https://doi.org/10.1017/CBO9780511611261 /*ref*/Momparler, J., & Hidalgo, M. (2005). Modelos de subastas y su aplicación a concursos. Coruña: XIII Jornadasde ASEPUMA. /*ref*/Prince, T. L. (2015). Consumer perceptions of floral quality and price and their impact on satisfaction/purchasing loyalty: Part I, consumer attribute scores. Prince & Prince, 2-18. /*ref*/SIAP. (2014). Servicio de Información Agroalimentaria y Pesquera. México. /*ref*/Sloof, M., Tijskens, & Wilkinson. (1996). Concepts for modelling the quality of perishable products. Trends in food science & technology, 195-171. https://doi.org/10.1016/0924-2244(96)81257-X /*ref*/Vicéns, J., & Sánchez, B. (2012). Regresión Cuantílica: Estimación y contrastes. Madrid: Instituto L.R. Klein-Centro Gauss. Derechos de autor 2020 Panorama Económico https://creativecommons.org/licenses/by-nc-sa/4.0/ |
| spellingShingle | Nervis Quevedo, Diana Ruth Avitia Rodríguez, Jessica Alejandra Ramírez Hernández, Javier Jesús Mexican cut rose : consumers’ willingness to pay and their quality perception. |
| title | Mexican cut rose : consumers’ willingness to pay and their quality perception. |
| title_full | Mexican cut rose : consumers’ willingness to pay and their quality perception. |
| title_fullStr | Mexican cut rose : consumers’ willingness to pay and their quality perception. |
| title_full_unstemmed | Mexican cut rose : consumers’ willingness to pay and their quality perception. |
| title_short | Mexican cut rose : consumers’ willingness to pay and their quality perception. |
| title_sort | mexican cut rose : consumers’ willingness to pay and their quality perception. |
| url | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2690 |