Mexican cut rose : consumers’ willingness to pay and their quality perception.

The floriculture activity is one of the main sources of revenue of the Southern region of Mexico, where the crop of the cut rose is the most relevant due to the value of the production. A review of the concept of quality is carried out from both objective and subjective approaches; subsequently, the...

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Detalles Bibliográficos
Autores principales: Nervis Quevedo, Diana Ruth, Avitia Rodríguez, Jessica Alejandra, Ramírez Hernández, Javier Jesús
Formato: Revistas
Lenguaje:Español
Publicado: Universidad de Cartagena 2020
Acceso en línea:https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2690