Biblioteca Digital de VanguardiaMexican cut rose : consumers’ willingness to pay and their quality perception.
The floriculture activity is one of the main sources of revenue of the Southern region of Mexico, where the crop of the cut rose is the most relevant due to the value of the production. A review of the concept of quality is carried out from both objective and subjective approaches; subsequently, the...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Universidad de Cartagena
2020
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| Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2690 |
| Sumario: | The floriculture activity is one of the main sources of revenue of the Southern region of Mexico, where the crop of the cut rose is the most relevant due to the value of the production. A review of the concept of quality is carried out from both objective and subjective approaches; subsequently, the application of non-hypothetical methods (experimental auction and sensory analysis) are used to determine the willingness to pay of consumers. The aim of this research is to determine if consumers’ quality perception influences on the willingness to pay (WTP) for Mexican cut rose. Research findings suggest that consumers’ willingness to pay is associated to variables such as consumers’ income, and their quality perception. |
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