| Sumario: | The purpose of the article is to identify marketing strategies that you can implement the BBVA Bank Guadalajara de Buga (Colombia), to increase its market share, to the product "Crédito de Libranza" directed segment of teachers in the public sector, due to the importance that has been gaining the product and the entry of other competitors. For this financial consumer profile is analyzed, from an operational point of view, as a subject requiring banking services for everyday needs and the Bank that customer loyalty strategies life. It was found that purchasing portfolio is attractive as an element to provide, therefore should be part of the Bank's strategy, through appropriate interest rates and the ongoing analysis of customer for their behavior and preferences, so that the adjustment strategy in time.
|
|---|
Biblioteca Digital de Vanguardia