Biblioteca Digital de VanguardiaCOMMERCIAL STRATEGIES OF BBVA BANK TO INCREASE ITS PARTICIPATION IN THE MARKET FOR OFFICIAL TEACHERS
The purpose of the article is to identify marketing strategies that you can implement the BBVA Bank Guadalajara de Buga (Colombia), to increase its market share, to the product "Crédito de Libranza" directed segment of teachers in the public sector, due to the importance that has been gain...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4635 |