Biblioteca Digital de VanguardiaTHE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS
The mass media have a known and controversial role in setting the national agenda. Since the 1940s and through empirical tests, researchers from the social sciences have demonstrated its influence on politics and on the formation of public opinion; as well as its effects on attitudes and opinions re...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4533 |
| _version_ | 1782344943759523840 |
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| author | Suescún, Verónica |
| author_facet | Suescún, Verónica |
| author_sort | Suescún, Verónica |
| collection | Revista |
| description | The mass media have a known and controversial role in setting the national agenda. Since the 1940s and through empirical tests, researchers from the social sciences have demonstrated its influence on politics and on the formation of public opinion; as well as its effects on attitudes and opinions regarding public subjects and subjects. The media have a decisive impact on the configuration of the reputation of individuals and organizations because they affect the mental image that people make of them. This presentation is based on the research carried out on the media reputation of the mining industry in Colombia, a strategic issue for the current government. The results constitute a contribution to the study of the perception of the sector, which public opinion demands and which was evidenced in the content analysis carried out. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4533 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-45332020-10-03T17:36:58Z THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS EL ESTUDIO DE LOS MEDIOS DE COMUNICACIÓN PARA EVALUAR LA REPUTACIÓN DE LOS SUJETOS Y LAS ORGANIZACIONES Suescún, Verónica Medios de comunicación agenda setting comunicación corporativa relaciones públicas reputación mediática minería Media agenda setting corporate communication elationships public media reputation mining The mass media have a known and controversial role in setting the national agenda. Since the 1940s and through empirical tests, researchers from the social sciences have demonstrated its influence on politics and on the formation of public opinion; as well as its effects on attitudes and opinions regarding public subjects and subjects. The media have a decisive impact on the configuration of the reputation of individuals and organizations because they affect the mental image that people make of them. This presentation is based on the research carried out on the media reputation of the mining industry in Colombia, a strategic issue for the current government. The results constitute a contribution to the study of the perception of the sector, which public opinion demands and which was evidenced in the content analysis carried out. Los medios de comunicación masiva tienen un sabido y controvertido rol como fijadores de la agenda nacional. Desde los años cuarenta y mediante pruebas empíricas, investigadores de las ciencias sociales han evidenciado su influencia en la política y en la formación de la opinión pública; así como sus efectos en las actitudes y opiniones respecto a los temas y sujetos públicos. Los medios de información tienen un impacto determinante en la configuración de la reputación de los sujetos y las organizaciones porque inciden en la imagen mental que las personas elaboran de estos. Esta presentación parte de la investigación realizada sobre la reputación mediática de la industria minera en Colombia, asunto estratégico para el gobierno actual. Los resultados constituyen un aporte para el estudio de la percepción del sector, que la opinión pública demanda y que fue evidenciado en el análisis de contenido realizado. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4533 Colección Académica de Ciencias Sociales; Vol. 2 Núm. 1 (2015): Ene-Jun; 65-78 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4533/4217 |
| spellingShingle | Medios de comunicación agenda setting comunicación corporativa relaciones públicas reputación mediática minería Media agenda setting corporate communication elationships public media reputation mining Suescún, Verónica THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS |
| title | THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS |
| title_full | THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS |
| title_fullStr | THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS |
| title_full_unstemmed | THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS |
| title_short | THE STUDY OF THE MEDIA TO EVALUATE THE REPUTATION OF SUBJECTS AND ORGANIZATIONS |
| title_sort | study of the media to evaluate the reputation of subjects and organizations |
| topic | Medios de comunicación agenda setting comunicación corporativa relaciones públicas reputación mediática minería Media agenda setting corporate communication elationships public media reputation mining |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4533 |