| Sumario: | The mass media have a known and controversial role in setting the national agenda. Since the 1940s and through empirical tests, researchers from the social sciences have demonstrated its influence on politics and on the formation of public opinion; as well as its effects on attitudes and opinions regarding public subjects and subjects. The media have a decisive impact on the configuration of the reputation of individuals and organizations because they affect the mental image that people make of them. This presentation is based on the research carried out on the media reputation of the mining industry in Colombia, a strategic issue for the current government. The results constitute a contribution to the study of the perception of the sector, which public opinion demands and which was evidenced in the content analysis carried out.
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Biblioteca Digital de Vanguardia