Biblioteca Digital de VanguardiaANALYSIS OF APPLEIZATION OF THE GRAPHIC BRAND BY PART OF THE PROSUMERS AND THE BRAND COMMUNITIES IN SPANISH BETWEEN THE MONTHS OF OCTOBER, NOVEMBER AND DECEMBER 2014
This project aims to analyze ICT users from the perspective of user-generated content and its impact on the communication of the Apple trademark through the Web. This study is expected to analyze the active role of users in building the online brand of this leading company in the field of electronic...
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4517 |