THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS?

The concept of web 2.0 has revolutionized and changed the way people think in the world. One of these changes occurs with respect to the definition of the consumer, since evolution has led him to both consume and produce content on the Internet, which from advertising leads to a strong reflection re...

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Detalles Bibliográficos
Autores principales: Sanchez Chamorro, Diana Xiomara, Zamora Becerra, Juliana, Cuellar Arenas, Jhoiner
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4500

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