Biblioteca Digital de VanguardiaTHE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS?
The concept of web 2.0 has revolutionized and changed the way people think in the world. One of these changes occurs with respect to the definition of the consumer, since evolution has led him to both consume and produce content on the Internet, which from advertising leads to a strong reflection re...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4500 |