Biblioteca Digital de VanguardiaFROM STRATEGY IN SWIMMING TO STRATEGY IN ADVERTISING
In this article a theoretical approach will be made to the concept of strategy in swimming and how some of its basic concepts can be used by the account planner to develop skills when deploying advertising communication strategies. For the above, a documentary and exploratory research was carried ou...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
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| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4076 |