Biblioteca Digital de VanguardiaINFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS
The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. In the exercise of this phenomenon, the imitation...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4075 |
| _version_ | 1782344934815170560 |
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| author | Meneses Quijano, John Fernando |
| author_facet | Meneses Quijano, John Fernando |
| author_sort | Meneses Quijano, John Fernando |
| collection | Revista |
| description | The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. In the exercise of this phenomenon, the imitation of advertising brands and trends is constantly used, a practice with which the relevant legal frameworks are unknown, with negative results for new emerging brands. Based on two specific cases, it reflects on the consequences of the imitation of brands and trends without complying with the existing regulations; It also reflects on the need to professionalize this exercise, given its growth and influence on the city's advertising exercise. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4075 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-40752020-10-03T17:34:30Z INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS INFLUENCIA DE LA IMITACIÓN DE MARCAS Y TENDENCIAS PUBLICITARIAS EN EL DESARROLLO DE LA PUBLICIDAD GRÁFICA POPULAR Y SUS PUNTOS DE ENCUENTRO CON LAS NORMATIVAS LEGALES Meneses Quijano, John Fernando publicidad marca branding derechos de autor cultura popular comunicación corporativa branding advertising brand rights author popular culture corporate communication The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. In the exercise of this phenomenon, the imitation of advertising brands and trends is constantly used, a practice with which the relevant legal frameworks are unknown, with negative results for new emerging brands. Based on two specific cases, it reflects on the consequences of the imitation of brands and trends without complying with the existing regulations; It also reflects on the need to professionalize this exercise, given its growth and influence on the city's advertising exercise. El siguiente artículo hace un acercamiento al fenómeno de la industria publicitaria gráfica popular, concretamente en la ciudad de Bogotá, Colombia, a la cual recurren pequeñas y medianas empresas locales para el desarrollo de sus marcas nacientes. En el ejercicio de dicho fenómeno, se recurre constantemente a la imitación de marcas y tendencias publicitarias, práctica con la cual se desconocen los marcos legales pertinentes, con resultados negativos para las nuevas marcas nacientes. A partir de dos casos específicos, se reflexiona sobre las consecuencias que trae la imitación de marcas y tendencias sin acatar la reglamentación existente; también se reflexiona sobre la necesidad de profesionalizar dicho ejercicio, dado su crecimiento e influencia en el ejercicio publicitario de la ciudad. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4075 Colección Académica de Ciencias Sociales; Vol. 4 Núm. 1 (2017): Ene-Jun; 29-39 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4075/3773 |
| spellingShingle | publicidad marca branding derechos de autor cultura popular comunicación corporativa branding advertising brand rights author popular culture corporate communication Meneses Quijano, John Fernando INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS |
| title | INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS |
| title_full | INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS |
| title_fullStr | INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS |
| title_full_unstemmed | INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS |
| title_short | INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS |
| title_sort | influence of brand imitation and advertising trends on the development of popular graphic advertising and its points meeting the legal regulations |
| topic | publicidad marca branding derechos de autor cultura popular comunicación corporativa branding advertising brand rights author popular culture corporate communication |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4075 |