Biblioteca Digital de VanguardiaINFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS
The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. In the exercise of this phenomenon, the imitation...
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
|
| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4075 |