| Sumario: | The following article makes an approach to the phenomenon of the popular graphic advertising industry, specifically in the city of Bogotá, Colombia, which is used by small and medium-sized local companies for the development of their nascent brands. In the exercise of this phenomenon, the imitation of advertising brands and trends is constantly used, a practice with which the relevant legal frameworks are unknown, with negative results for new emerging brands. Based on two specific cases, it reflects on the consequences of the imitation of brands and trends without complying with the existing regulations; It also reflects on the need to professionalize this exercise, given its growth and influence on the city's advertising exercise.
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Biblioteca Digital de Vanguardia