NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ
The work developed by the author addresses the problem of studies on consumer trends, in such a way that the information provided by them effectively serves for marketing decision-making in organizations. The research question asks about the true use of the few important studies on consumption trend...
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Formato: | Artículo |
Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4034 |