NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ

The work developed by the author addresses the problem of studies on consumer trends, in such a way that the information provided by them effectively serves for marketing decision-making in organizations. The research question asks about the true use of the few important studies on consumption trend...

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Detalles Bibliográficos
Autor principal: Perea Sandoval, Julio Alberto
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4034