Biblioteca Digital de VanguardiaNEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ
The work developed by the author addresses the problem of studies on consumer trends, in such a way that the information provided by them effectively serves for marketing decision-making in organizations. The research question asks about the true use of the few important studies on consumption trend...
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| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4034 |
| _version_ | 1782344932451680256 |
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| author | Perea Sandoval, Julio Alberto |
| author_facet | Perea Sandoval, Julio Alberto |
| author_sort | Perea Sandoval, Julio Alberto |
| collection | Revista |
| description | The work developed by the author addresses the problem of studies on consumer trends, in such a way that the information provided by them effectively serves for marketing decision-making in organizations. The research question asks about the true use of the few important studies on consumption trends in Bogotá. This is how the author elaborates a study on the state of the art of consumption and consumer; At the same time, it exhaustively reviews the existing references on national and international consumption trends; finally, it uses prospective techniques that allow the design of a methodology to carry out the study in the city of Bogotá. This research project is circumscribed as the first phase of a general one, which is approved in the internal call number one carried out by the Vice-rectory for Research of the ECCI University, and which aims to develop a Center for Consumer Studies in the short term that allows Bogota businessmen to have information and advice for decision making and generate coherent marketing plans. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4034 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-40342020-10-03T17:33:58Z NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ NUEVO MODELO PARA LOS ESTUDIOS SOBRE TENDECIA DE CONSUMO EN BOGOTÁ Perea Sandoval, Julio Alberto Marketing comportamiento del consumidor tendencias de consumo Marketing behavior consumer consumer trends The work developed by the author addresses the problem of studies on consumer trends, in such a way that the information provided by them effectively serves for marketing decision-making in organizations. The research question asks about the true use of the few important studies on consumption trends in Bogotá. This is how the author elaborates a study on the state of the art of consumption and consumer; At the same time, it exhaustively reviews the existing references on national and international consumption trends; finally, it uses prospective techniques that allow the design of a methodology to carry out the study in the city of Bogotá. This research project is circumscribed as the first phase of a general one, which is approved in the internal call number one carried out by the Vice-rectory for Research of the ECCI University, and which aims to develop a Center for Consumer Studies in the short term that allows Bogota businessmen to have information and advice for decision making and generate coherent marketing plans. El trabajo desarrollado por el autor aborda el problema de los estudios acerca de las tendencias de consumo, de tal manera que la información suministrada por ellos sirva efectivamente para la toma de decisiones en marketing en las organizaciones. La pregunta de investigación indaga sobre la verdadera utilización de los pocos estudios importantes sobre tendencias de consumo en Bogotá. Es así como el autor elabora un estudio sobre el estado del arte del consumo y consumidor; al tiempo que revisa exhaustivamente los referentes existentes sobre tendencias de consumo nacionales e internacionales; por último, utiliza técnicas prospectivas que permitan diseñar una metodología para realizar el estudio en la ciudad de Bogotá. Este proyecto de investigación se circunscribe como la primera fase de uno general, el cual se encuentra aprobado en la convocatoria interna número uno realizada por la Vicerrectoría de Investigación de la Universidad ECCI, y que pretende en el corto plazo desarrollar un Centro de Estudios sobre Consumo que le permita a los empresarios bogotanos tener información y asesoría para la toma de decisiones y generar planes de mercadeo coherentes. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4034 Colección Académica de Ciencias Sociales; Vol. 4 Núm. 2 (2017): Jul-Dic; 1-11 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4034/3735 |
| spellingShingle | Marketing comportamiento del consumidor tendencias de consumo Marketing behavior consumer consumer trends Perea Sandoval, Julio Alberto NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ |
| title | NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ |
| title_full | NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ |
| title_fullStr | NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ |
| title_full_unstemmed | NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ |
| title_short | NEW MODEL FOR TREND STUDIES OF CONSUMPTION IN BOGOTÁ |
| title_sort | new model for trend studies of consumption in bogotá |
| topic | Marketing comportamiento del consumidor tendencias de consumo Marketing behavior consumer consumer trends |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4034 |