| Sumario: | The work developed by the author addresses the problem of studies on consumer trends, in such a way that the information provided by them effectively serves for marketing decision-making in organizations. The research question asks about the true use of the few important studies on consumption trends in Bogotá. This is how the author elaborates a study on the state of the art of consumption and consumer; At the same time, it exhaustively reviews the existing references on national and international consumption trends; finally, it uses prospective techniques that allow the design of a methodology to carry out the study in the city of Bogotá. This research project is circumscribed as the first phase of a general one, which is approved in the internal call number one carried out by the Vice-rectory for Research of the ECCI University, and which aims to develop a Center for Consumer Studies in the short term that allows Bogota businessmen to have information and advice for decision making and generate coherent marketing plans.
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