THE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA

The term Neuromarketing began to be used in 2002 by Dr. Ale Smidts, a Dutch professor at the Erasmus University of Rotterdam and winner of the Nobel Prize in economics that same year. Neuromarketing arises from the combination of neuroscience and marketing, since neuroscience techniques are used to...

Descripción completa

Detalles Bibliográficos
Autor principal: Márquez Ángel, Carlos Alfonso
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4030

Ejemplares similares