Biblioteca Digital de VanguardiaTHE IMPACT OF NEUROMARKETING ON CUSTOMER SATISFACTION IN THE CENTER FOOD PLAZA BUENAVISTA COMMERCIAL CITY OF MONTERÍA
The term Neuromarketing began to be used in 2002 by Dr. Ale Smidts, a Dutch professor at the Erasmus University of Rotterdam and winner of the Nobel Prize in economics that same year. Neuromarketing arises from the combination of neuroscience and marketing, since neuroscience techniques are used to...
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
|
| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4030 |