THE BLOGER, PRODUCT MANAGER CULTURALS IN THE DIGITAL ERA. APPROACHES TO THE DEFINITION OF PROSUMER

It is intended to address the concept of prosumer, attributed by Alvin Tofller in the 80s, in order to contribute to its definition based on the conceptual analysis of the product: Digital cultural memory: from the forms of production, appropriation and circulation of the Colombian rock bloggers (Re...

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Detalles Bibliográficos
Autor principal: Reyes Carvajal, Alejandra
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4028