THE COLOMBIAN COSMETIC INDUSTRY AN OPPORTUNITY FOR TOURISM OF SANTANDER

This presentation-project presents the results and research advances of the project entitled: Marketing and communication strategies for cosmetic products derived from aromatic plants that are consumed in tourist establishments on the essential oils Bucaramanga-Bogotá route. At present, cosmetic com...

Descripción completa

Detalles Bibliográficos
Autor principal: Orrego Agudelo, Gloria Amparo
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4026