Biblioteca Digital de VanguardiaInvestment in advertising and media pluralism. A comparative approach to the case of the press in Chile
Through a case study to advertisers who have been faced with complaints involving its reputation, this article seeks to explore the relationship between pluralism and advertising, identifying possible risks to the Media dependence on advertising investment. From a quantitative and qualitative analys...
| Autores principales: | , , , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
| Publicado: |
Universidad de Chile. Instituto de la Comunicación e Imagen
2012
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| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/25871 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78376 |