Biblioteca Digital de VanguardiaFemale candidate word. The limited gender impact on the electoral discourse in Twitter
Introduction. This research develops a descriptive analysis of the topics promoted on Twitter by lehendakari candidates during the cybercampaign of the Basque Autonomous elections of September 2016. Methodology. To this end, the study includes four categories of framing and three discursive strategi...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español Inglés |
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Universidad de Chile. Instituto de la Comunicación e Imagen
2019
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| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78288 |
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| author | Larrondo-Ureta, Ainara Peña-Fernández, Simón Orbegozo-Terradillos, Julen |
| author_facet | Larrondo-Ureta, Ainara Peña-Fernández, Simón Orbegozo-Terradillos, Julen |
| author_sort | Larrondo-Ureta, Ainara |
| collection | Repositorio |
| description | Introduction. This research develops a descriptive analysis of the topics promoted on Twitter by lehendakari candidates during the cybercampaign of the Basque Autonomous elections of September 2016. Methodology. To this end, the study includes four categories of framing and three discursive strategies that have been analyzed in 411 messages from the front-runners of the five formations that obtained parliamentary representation. Results. The candidates have had an unequal activity on Twitter, although in all cases the policy issues have been the most common frame. It has not been possible to establish a relationship between the sex of the candidates and the issues addressed. Likewise, the presence of the gender perspective has been almost testimonial in its messages. Conclusions. For all these reasons, the study points out the contradiction between the institutionalized approach of the political parties and that of their candidates. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO78288 |
| institution | CLACSO, Repositorio Digital |
| language | Español Inglés |
| publishDate | 2019 |
| publisher | Universidad de Chile. Instituto de la Comunicación e Imagen |
| record_format | greenstone |
| spelling | clacso-CLACSO782882022-03-22T14:35:54Z Female candidate word. The limited gender impact on the electoral discourse in Twitter Palabra de candidata. La limitada influencia del género en el discurso electoral en Twitter Larrondo-Ureta, Ainara Peña-Fernández, Simón Orbegozo-Terradillos, Julen Introduction. This research develops a descriptive analysis of the topics promoted on Twitter by lehendakari candidates during the cybercampaign of the Basque Autonomous elections of September 2016. Methodology. To this end, the study includes four categories of framing and three discursive strategies that have been analyzed in 411 messages from the front-runners of the five formations that obtained parliamentary representation. Results. The candidates have had an unequal activity on Twitter, although in all cases the policy issues have been the most common frame. It has not been possible to establish a relationship between the sex of the candidates and the issues addressed. Likewise, the presence of the gender perspective has been almost testimonial in its messages. Conclusions. For all these reasons, the study points out the contradiction between the institutionalized approach of the political parties and that of their candidates. Introducción. Esta investigación desarrolla un análisis descriptivo de los temas promovidos en Twitter por los candidatos a lehendakari durante la cibercampaña de las elecciones autonómicas vascas de septiembre de 2016. Metodología. Con este fin, el estudio incluye cuatro categorías de encuadramiento y tres estrategias discursivas que se han aplicado al análisis de 411 mensajes de los cabezas de lista de las cinco formaciones que obtuvieron representación parlamentaria. Resultados. La actividad de los candidatos en Twitter ha sido dispar, aunque en todos los casos los policy issues han sido el encuadre más habitual. No ha podido establecerse una relación entre el sexo de los candidatos y las temáticas abordadas. Asimismo, la presencia de la perspectiva de género ha sido casi testimonial en sus mensajes. Conclusiones. Por todo ello, el estudio permite señalar la contradicción entre el enfoque institucionalizado de los partidos políticos y el de sus candidatos. 2019-12-29 2022-03-22T14:35:54Z 2022-03-22T14:35:54Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046 10.5354/0719-1529.2019.53046 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78288 spa eng https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046/59545 https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046/59990 https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046/60178 https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046/60960 https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046/63362 Derechos de autor 2019 Comunicación y Medios application/pdf audio/mpeg application/xml application/epub+zip application/pdf Universidad de Chile. Instituto de la Comunicación e Imagen Comunicación y Medios; Vol. 28 Núm. 40 (2019): Revista Comunicación y Medios, Jul.-Dic.. Monográfico: Feminismos en la era del algoritmo; 114 - 126 Comunicación y Medios; Vol. 28 Núm. 40 (2019): Revista Comunicación y Medios, Jul.-Dic.. Monográfico: Feminismos en la era del algoritmo; 114 - 126 0719-1529 0716-3991 |
| spellingShingle | Larrondo-Ureta, Ainara Peña-Fernández, Simón Orbegozo-Terradillos, Julen Female candidate word. The limited gender impact on the electoral discourse in Twitter |
| title | Female candidate word. The limited gender impact on the electoral discourse in Twitter |
| title_full | Female candidate word. The limited gender impact on the electoral discourse in Twitter |
| title_fullStr | Female candidate word. The limited gender impact on the electoral discourse in Twitter |
| title_full_unstemmed | Female candidate word. The limited gender impact on the electoral discourse in Twitter |
| title_short | Female candidate word. The limited gender impact on the electoral discourse in Twitter |
| title_sort | female candidate word. the limited gender impact on the electoral discourse in twitter |
| url | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53046 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78288 |