Biblioteca Digital de VanguardiaSocial construction of qualification and certification mecanisms, between exchange marketing and reciprocity
Any qualification process that guarantees the origin, uniqueness and quality of a product can help to reduce the effects of competition and speculation characteristic of market exchange. I assume the hypothesis that the qualification of the product introduces a dimension of reciprocity in a relation...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Universidade Estadual de Campinas, UNICAMP, Unidade da Faculdade de Ciências Aplicadas de Limeira-SP, vinculada ao Laboratório de Estudos do Setor Público, LESP
2012
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| Acceso en línea: | https://periodicos.fclar.unesp.br/redd/article/view/5178 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/62046 |
| _version_ | 1782335225039159296 |
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| author | Sabourin, Eric |
| author_facet | Sabourin, Eric |
| author_sort | Sabourin, Eric |
| collection | Repositorio |
| description | Any qualification process that guarantees the origin, uniqueness and quality of a product can help to reduce the effects of competition and speculation characteristic of market exchange. I assume the hypothesis that the qualification of the product introduces a dimension of reciprocity in a relationship of commodity exchange. Qualification procedures can help to establish a relationship of symmetrical reciprocity between producer and consumer. They can also contribute to create a sharing structure (of quality standards) within a group or a network of producers. However, the mechanisms of qualification/certification can also enter the exclusion of certain producers and / or consumers when it generates an increase in production costs. Therefore we need an articulation or interface allowing a dialogue between the exchange’ logic of commodity market relationships and the logic of reciprocity introduced within the dynamic qualification. The interface provided by the mechanisms of certification of qualification can obey his time, both the logic of market exchange, as the logic of reciprocity or to a hybrid or mixed dynamic. This work is based on a comparison of three certification systems of agro-ecology rural products in Brazil: External Auditor Certification, participatory certification and co-certification. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO62046 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2012 |
| publisher | Universidade Estadual de Campinas, UNICAMP, Unidade da Faculdade de Ciências Aplicadas de Limeira-SP, vinculada ao Laboratório de Estudos do Setor Público, LESP |
| record_format | greenstone |
| spelling | clacso-CLACSO620462022-03-18T16:22:35Z Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity A Construção social dos mecanismos de qualificação e certificação entre reciprocidade e troca mercantil Sabourin, Eric Agri-food qualification Certification systems Reciprocity Marketing exchange Brazil Qualificação de produtos Sistemas de certificação Reciprocidade Troca mercantil Brasil Any qualification process that guarantees the origin, uniqueness and quality of a product can help to reduce the effects of competition and speculation characteristic of market exchange. I assume the hypothesis that the qualification of the product introduces a dimension of reciprocity in a relationship of commodity exchange. Qualification procedures can help to establish a relationship of symmetrical reciprocity between producer and consumer. They can also contribute to create a sharing structure (of quality standards) within a group or a network of producers. However, the mechanisms of qualification/certification can also enter the exclusion of certain producers and / or consumers when it generates an increase in production costs. Therefore we need an articulation or interface allowing a dialogue between the exchange’ logic of commodity market relationships and the logic of reciprocity introduced within the dynamic qualification. The interface provided by the mechanisms of certification of qualification can obey his time, both the logic of market exchange, as the logic of reciprocity or to a hybrid or mixed dynamic. This work is based on a comparison of three certification systems of agro-ecology rural products in Brazil: External Auditor Certification, participatory certification and co-certification. Qualquer processo de qualificação que garante a origem, a especificidade e a qualidade de um produto pode permitir reduzir os efeitos de concorrência e especulação característicos da troca mercantil. Faço a hipótese que a qualificação do produto introduz uma dimensão de reciprocidade numa relação de troca mercantil. Os processos de qualificação podem contribuir para estabelecer uma relação de reciprocidade simétrica entre produtor e consumidor. No entanto, os mecanismos de qualificação e certificação podem também introduzir a exclusão de certos produtores e/ou consumidores quando gera um aumento dos custos de produção. Portanto necessita-se uma articulação ou interface permitindo um dialogo entre a lógica de troca da relação mercantil e a lógica de reciprocidade no seio da dinâmica de qualificação. Mas a interface oferecida pelos mecanismos de certificação da qualificação pode obedecer a sua vez, tanto a lógica da troca mercantil, como a lógica da reciprocidade ou até à dinâmicas hibridas ou mistas. O artigo funda-se numa comparação entre três sistemas de certificação de produtos agro-ecológicos no Brasil: certificação externa de grupo, certificação participativa e co-certificação. 2012-08-07 2022-03-18T16:22:35Z 2022-03-18T16:22:35Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/redd/article/view/5178 10.32760/1984-1736/REDD/2012.v4i2.5178 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/62046 por https://periodicos.fclar.unesp.br/redd/article/view/5178/4243 Copyright (c) 2012 REDD – Revista Espaço de Diálogo e Desconexão application/pdf Universidade Estadual de Campinas, UNICAMP, Unidade da Faculdade de Ciências Aplicadas de Limeira-SP, vinculada ao Laboratório de Estudos do Setor Público, LESP REDD – Revista Espaço de Diálogo e Desconexão; v. 4 n. 2 (2012): Dossiê de Sociologia econômica: Construção social dos mercados 1984-1736 |
| spellingShingle | Agri-food qualification Certification systems Reciprocity Marketing exchange Brazil Qualificação de produtos Sistemas de certificação Reciprocidade Troca mercantil Brasil Sabourin, Eric Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| title | Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| title_full | Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| title_fullStr | Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| title_full_unstemmed | Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| title_short | Social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| title_sort | social construction of qualification and certification mecanisms, between exchange marketing and reciprocity |
| topic | Agri-food qualification Certification systems Reciprocity Marketing exchange Brazil Qualificação de produtos Sistemas de certificação Reciprocidade Troca mercantil Brasil |
| url | https://periodicos.fclar.unesp.br/redd/article/view/5178 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/62046 |