Biblioteca Digital de VanguardiaSocial construction of qualification and certification mecanisms, between exchange marketing and reciprocity
Any qualification process that guarantees the origin, uniqueness and quality of a product can help to reduce the effects of competition and speculation characteristic of market exchange. I assume the hypothesis that the qualification of the product introduces a dimension of reciprocity in a relation...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Universidade Estadual de Campinas, UNICAMP, Unidade da Faculdade de Ciências Aplicadas de Limeira-SP, vinculada ao Laboratório de Estudos do Setor Público, LESP
2012
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| Acceso en línea: | https://periodicos.fclar.unesp.br/redd/article/view/5178 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/62046 |