Biblioteca Digital de VanguardiaStereotypes and mass media
The media have played a fundamental role in the spread of sports activities and, particularly, in the durability of certain disciplines as massive phenomena of global reach. But in addition to this, not only the mass media, but also the new digital media and social networks constitute key spaces for...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Universidad Centro Latinoamericano de Economía Humana (Universidad CLAEH)
2021
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| Acceso en línea: | http://publicaciones.claeh.edu.uy/index.php/cclaeh/article/view/527 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/46235 |
| _version_ | 1782339711764791296 |
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| author | Gil, Gastón Julián |
| author_facet | Gil, Gastón Julián |
| author_sort | Gil, Gastón Julián |
| collection | Repositorio |
| description | The media have played a fundamental role in the spread of sports activities and, particularly, in the durability of certain disciplines as massive phenomena of global reach. But in addition to this, not only the mass media, but also the new digital media and social networks constitute key spaces for the crystallization of certain imaginaries and their stereotypes associated with certain practices, in this case sports. This article will analyze the stereotype of the "serious runner" shaped in the weekly television broadcast of a multinational sports network, ESPN Run. Every episode of this half-hour program usually focuses on a particular race and on the biography as a runner of an individual participant in the same event. Such runners are usually presented as exemplary cases of a lifestyle characterized by a dense set of ethical and aesthetic precepts. These exemplary runners are generally amateurs who exalt their firm commitment to the supposedly virtuous act of running, which also operates as a criterion of identity self-ascription. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO46235 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2021 |
| publisher | Universidad Centro Latinoamericano de Economía Humana (Universidad CLAEH) |
| record_format | greenstone |
| spelling | clacso-CLACSO462352022-03-17T17:21:12Z Stereotypes and mass media Estereotipos y medios de comunicación Gil, Gastón Julián The media have played a fundamental role in the spread of sports activities and, particularly, in the durability of certain disciplines as massive phenomena of global reach. But in addition to this, not only the mass media, but also the new digital media and social networks constitute key spaces for the crystallization of certain imaginaries and their stereotypes associated with certain practices, in this case sports. This article will analyze the stereotype of the "serious runner" shaped in the weekly television broadcast of a multinational sports network, ESPN Run. Every episode of this half-hour program usually focuses on a particular race and on the biography as a runner of an individual participant in the same event. Such runners are usually presented as exemplary cases of a lifestyle characterized by a dense set of ethical and aesthetic precepts. These exemplary runners are generally amateurs who exalt their firm commitment to the supposedly virtuous act of running, which also operates as a criterion of identity self-ascription. Los medios de comunicación han ocupado un papel fundamental en la difusión de las actividades deportivas y en particular en la durabilidad de determinadas disciplinas como fenómenos masivos de alcance global. Pero además de ello, tanto los medios masivos como los nuevos medios digitales y las redes sociales, se constituyen en espacios clave para la cristalización de determinados imaginarios y sus estereotipos asociados a ciertas prácticas, en este caso deportivas. En este artículo se analiza el estereotipo del «corredor serio» en la emisión televisiva semanal de una cadena deportiva multinacional, ESPN Run. Ese programa de media hora se concentra habitualmente en cada episodio en una carrera determinada y en la biografía como corredor de un participante de esa misma prueba. Estos runners suelen ser presentados como casos ejemplares de un estilo de vida caracterizado por un denso conjunto de preceptos éticos y estéticos. Se trata en general de aficionados que exaltan su firme compromiso con el acto virtuoso de correr, que opera además como criterio de autoadscripción identitaria. 2021-12-30 2022-03-17T17:21:12Z 2022-03-17T17:21:12Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares http://publicaciones.claeh.edu.uy/index.php/cclaeh/article/view/527 10.29192/claeh.40.2.2 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/46235 spa http://publicaciones.claeh.edu.uy/index.php/cclaeh/article/view/527/397 Derechos de autor 2021 Cuadernos del Claeh http://creativecommons.org/licenses/by-nc-sa/4.0 application/pdf Universidad Centro Latinoamericano de Economía Humana (Universidad CLAEH) Cuadernos del Claeh; Vol. 40 Núm. 114 (2021); 19-33 2393-5979 0797-6062 |
| spellingShingle | Gil, Gastón Julián Stereotypes and mass media |
| title | Stereotypes and mass media |
| title_full | Stereotypes and mass media |
| title_fullStr | Stereotypes and mass media |
| title_full_unstemmed | Stereotypes and mass media |
| title_short | Stereotypes and mass media |
| title_sort | stereotypes and mass media |
| url | http://publicaciones.claeh.edu.uy/index.php/cclaeh/article/view/527 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/46235 |