Biblioteca Digital de VanguardiaAt several points in the network: territorial division of Contact Center Operations in Brazil
The present article intents to analyze the appropriation of Brazilian uneven geographical development by Contact Center’s companies. The constitution of the Brazilian telemarketing resulted from outsourcing of services, as a strategy to decrease labor costs. The privatization of the telecommunicatio...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Programa de Pós-Graduação de Geografia Humana e Programa de Pós-Graduação de Geografia Física
2014
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| Acceso en línea: | https://www.revistas.usp.br/geousp/article/view/83537 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/40352 |
| _version_ | 1782336736130498560 |
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| author | Almeida, Marina Castro |
| author_facet | Almeida, Marina Castro |
| author_sort | Almeida, Marina Castro |
| collection | Repositorio |
| description | The present article intents to analyze the appropriation of Brazilian uneven geographical development by Contact Center’s companies. The constitution of the Brazilian telemarketing resulted from outsourcing of services, as a strategy to decrease labor costs. The privatization of the telecommunications companies, in the late 1990s, caused the expansion of operations provided by transnational corporations. The corporation’s territorial division of labor are examined to discuss the distribution and accumulation of surplus, starting from a political economy of the territory. The centripetal and centrifugal forces that drive the movement of operations and territorial incentives granted to companies are also analyzed. Among the main corporate strategies, are the concentration of control in the main Brazilian cities and the dispersion of production units for the urban non-metropolitan and for the Northeast. The selective use of technical and informational density allows companies to lucrative incorporate areas where resources, especially labor and capital, are devalued. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO40352 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2014 |
| publisher | Programa de Pós-Graduação de Geografia Humana e Programa de Pós-Graduação de Geografia Física |
| record_format | greenstone |
| spelling | clacso-CLACSO403522022-03-17T14:46:45Z At several points in the network: territorial division of Contact Center Operations in Brazil Em diversos pontos da rede: divisão territorial das operações de Contact Center no Brasil Almeida, Marina Castro empresas de Contact Center divisão territorial do trabalho uso corporativo do território desenvolvimento geográfico desigual ajuste espacial. Contact Center companies. Territorial division of labor. Corporate use of territory. Uneven geographical development. Spatial-fix. The present article intents to analyze the appropriation of Brazilian uneven geographical development by Contact Center’s companies. The constitution of the Brazilian telemarketing resulted from outsourcing of services, as a strategy to decrease labor costs. The privatization of the telecommunications companies, in the late 1990s, caused the expansion of operations provided by transnational corporations. The corporation’s territorial division of labor are examined to discuss the distribution and accumulation of surplus, starting from a political economy of the territory. The centripetal and centrifugal forces that drive the movement of operations and territorial incentives granted to companies are also analyzed. Among the main corporate strategies, are the concentration of control in the main Brazilian cities and the dispersion of production units for the urban non-metropolitan and for the Northeast. The selective use of technical and informational density allows companies to lucrative incorporate areas where resources, especially labor and capital, are devalued. O artigo tem como objetivo analisar a apropriação do desenvolvimento geográfico desigual brasileiro pelas empresas de Contact Center. A constituição e expansão das operações brasileiras de teleatendimento estão atreladas às privatizações do setor de telecomunicações, com a aquisição das empresas estatais por grandes transnacionais, e a consequente terceirização dos serviços a partir do final da década de 1990. A análise da divisão territorial do trabalho das empresas Contact Center revela a presença de forças centrípetas, com a manutenção do controle nas principais metrópoles brasileiras, e centrífugas, com a dispersão das unidades de produção para os centros urbanos não metropolitanos e para a região Nordeste. O uso seletivo da densidade técnica e informacional do território brasileiro permite às empresas a incorporação lucrativa de áreas onde os recursos, principalmente, capital e trabalho, são desvalorizados. 2014-12-12 2022-03-17T14:46:45Z 2022-03-17T14:46:45Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Article évalué par des pairs Artigo avaliado pelos pares Peer-reviewed article Artículo revisado por pares https://www.revistas.usp.br/geousp/article/view/83537 10.11606/issn.2179-0892.geousp.2014.83537 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/40352 por https://www.revistas.usp.br/geousp/article/view/83537/92876 Copyright (c) 2015 GEOUSP: Espaço e Tempo (Online) application/pdf Programa de Pós-Graduação de Geografia Humana e Programa de Pós-Graduação de Geografia Física GEOUSP Espaço e Tempo (Online); Vol. 18 Núm. 3 (2014); 512-530 GEOUSP Espaço e Tempo (Online); v. 18 n. 3 (2014); 512-530 2179-0892 1414-7416 |
| spellingShingle | empresas de Contact Center divisão territorial do trabalho uso corporativo do território desenvolvimento geográfico desigual ajuste espacial. Contact Center companies. Territorial division of labor. Corporate use of territory. Uneven geographical development. Spatial-fix. Almeida, Marina Castro At several points in the network: territorial division of Contact Center Operations in Brazil |
| title | At several points in the network: territorial division of Contact Center Operations in Brazil |
| title_full | At several points in the network: territorial division of Contact Center Operations in Brazil |
| title_fullStr | At several points in the network: territorial division of Contact Center Operations in Brazil |
| title_full_unstemmed | At several points in the network: territorial division of Contact Center Operations in Brazil |
| title_short | At several points in the network: territorial division of Contact Center Operations in Brazil |
| title_sort | at several points in the network: territorial division of contact center operations in brazil |
| topic | empresas de Contact Center divisão territorial do trabalho uso corporativo do território desenvolvimento geográfico desigual ajuste espacial. Contact Center companies. Territorial division of labor. Corporate use of territory. Uneven geographical development. Spatial-fix. |
| url | https://www.revistas.usp.br/geousp/article/view/83537 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/40352 |