Biblioteca Digital de Vanguardia“Ethnographic services are offered”: a map of ethnography as a practice in the construction of knowledge and value in marketing research companies
Ethnography has been the subject of multiple approaches both at the level of its theoretical understanding and its practical implementation; authors of different disciplines —since the 19th century— have tried to demarcate their limits in conceptual, methodological and political terms. An ethnograph...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Instituto de Altos Estudios Sociales
2020
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| Acceso en línea: | http://revistasacademicas.unsam.edu.ar/index.php/etnocontemp/article/view/523 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/25110 |