Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case
Nowadays companies facing the market must design strategies in a continuous and constant way where it allows them to be more attractive to customers, which is why this project aimed analyze customers’ needs in a frst basis, upon several tools, in which a compilation of the basic needs, requirements...
Autores principales: | , , |
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Formato: | Revistas |
Lenguaje: | Español |
Publicado: |
EFIM Ediciones
2020
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Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72 |