Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case

Nowadays companies facing the market must design strategies in a continuous and constant way where it allows them to be more attractive to customers, which is why this project aimed analyze customers’ needs in a frst basis, upon several tools, in which a compilation of the basic needs, requirements...

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Detalles Bibliográficos
Autores principales: Vergara-Streinesberger, Francisco, Aycardi-Vitola, Yarelis, Mendoza-Merchán, Katlhin
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2020
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72