Biblioteca Digital de VanguardiaFactors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case
Nowadays companies facing the market must design strategies in a continuous and constant way where it allows them to be more attractive to customers, which is why this project aimed analyze customers’ needs in a frst basis, upon several tools, in which a compilation of the basic needs, requirements...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2020
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72 |
| _version_ | 1782333989353160704 |
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| author | Vergara-Streinesberger, Francisco Aycardi-Vitola, Yarelis Mendoza-Merchán, Katlhin |
| author_facet | Vergara-Streinesberger, Francisco Aycardi-Vitola, Yarelis Mendoza-Merchán, Katlhin |
| author_sort | Vergara-Streinesberger, Francisco |
| collection | Revista |
| description | Nowadays companies facing the market must design strategies in a continuous and constant way where it allows them to be more attractive to customers, which is why this project aimed analyze customers’ needs in a frst basis, upon several tools, in which a compilation of the basic needs, requirements and expectations of customers was carried out, and in this way allowed to identify through these variables, which are the factors that determine a differentiating service design for industrial supplies sector companies. As time passes, the markets and customers are and will be increasingly demanding, which is why organizations must strive not only to provide service but to make a difference against their competitors through a key point and strategic which is to know frsthand the voice of the customer which can be done through surveys and / or interviews with simple questions, all focused on what are their expectations that they as potential clients expect and want. In short, being able to know the Voice of the customer will allow value generation for the company and that it has a differentiating service where all its clients are willing to pay. |
| format | Revistas |
| id | anfibios-article-72 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2020 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-722020-12-11T07:44:34Z Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case Factores que Determinan el Diseño de Servicios Diferenciadores en Empresas del Sector de Suministros Industriales: Caso GRAINGER Vergara-Streinesberger, Francisco Aycardi-Vitola, Yarelis Mendoza-Merchán, Katlhin Nowadays companies facing the market must design strategies in a continuous and constant way where it allows them to be more attractive to customers, which is why this project aimed analyze customers’ needs in a frst basis, upon several tools, in which a compilation of the basic needs, requirements and expectations of customers was carried out, and in this way allowed to identify through these variables, which are the factors that determine a differentiating service design for industrial supplies sector companies. As time passes, the markets and customers are and will be increasingly demanding, which is why organizations must strive not only to provide service but to make a difference against their competitors through a key point and strategic which is to know frsthand the voice of the customer which can be done through surveys and / or interviews with simple questions, all focused on what are their expectations that they as potential clients expect and want. In short, being able to know the Voice of the customer will allow value generation for the company and that it has a differentiating service where all its clients are willing to pay. Hoy en día las empresas deben diseñar estrategias de manera continua y constante donde les permita ser más atractivas para los clientes frente al mercado, es por esto que esta investigación se buscó analizar en primera instancia las necesidades de los clientes a partir de diversas herramientas, con las cuales se logró realizar una compilación de las necesidades básicas, requerimientos y expectativas de los clientes, y de esta forma se pudo identifcar a través de dichas variables cuales son los factores que determinan el diseño de un servicio diferenciador para empresas del sector de suministros industriales. A medida que pasa el tiempo, los mercados y clientes son y serán cada vez más demandantes, es por ello que las organizaciones deben esmerarse y esforzarse no solo para brindar servicio si no en marcar diferencia frente a sus competidores a través de un punto clave y estratégico que es conocer primeramente la voz del cliente la cual puede hacerse a través de encuestas y/o entrevistas con preguntas sencillas y todo enfocado a cuáles son sus expectativas que ellos como clientes potenciales esperan y desean. En defnitiva, el poder conocer la Voz del cliente permitirá a la generación de valor para la empresa y que este tenga un servicio diferenciador donde todos sus clientes estén dispuestos a pagar. EFIM Ediciones 2020-12-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72 10.37979/afb.2020v3n2.72 Anfibios; Vol 3 No 2 (2020): July - December 2020; 37-53 Anfibios; v. 3 n. 2 (2020): Julio - Diciembre 2020; 37-53 Revista científica anfibios; Vol. 3 Núm. 2 (2020): Julio - Diciembre 2020; 37-53 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72/72 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72/134 |
| spellingShingle | Vergara-Streinesberger, Francisco Aycardi-Vitola, Yarelis Mendoza-Merchán, Katlhin Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case |
| title | Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case |
| title_full | Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case |
| title_fullStr | Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case |
| title_full_unstemmed | Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case |
| title_short | Factors Determining the Design of Differentiating Services in Companies in the Industrial Supplies Sector: the GRAINGER Case |
| title_sort | factors determining the design of differentiating services in companies in the industrial supplies sector: the grainger case |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/72 |