| Sumario: | Nowadays companies facing the market must design strategies in a continuous and constant way where it allows them to be more attractive to customers, which is why this project aimed analyze customers’ needs in a frst basis, upon several tools, in which a compilation of the basic needs, requirements and expectations of customers was carried out, and in this way allowed to identify through these variables, which are the factors that determine a differentiating service design for industrial supplies sector companies. As time passes, the markets and customers are and will be increasingly demanding, which is why organizations must strive not only to provide service but to make a difference against their competitors through a key point and strategic which is to know frsthand the voice of the customer which can be done through surveys and / or interviews with simple questions, all focused on what are their expectations that they as potential clients expect and want. In short, being able to know the Voice of the customer will allow value generation for the company and that it has a differentiating service where all its clients are willing to pay.
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