Biblioteca Digital de VanguardiaMarketing models as a tool for SMES in Mexico
This article analyses the basic marketing models as a tool for the development of a marketing plan for SMEs in Mexico, considering the four basic concepts of Product, Price, Place and Promotion, and the challenges it represents for its application since the birth and development of this business mod...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2020
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/61 |
| _version_ | 1782333986922561536 |
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| author | Martínez-Moreno, Omaira Cecilia Mondragón-Hernández, Gabriela |
| author_facet | Martínez-Moreno, Omaira Cecilia Mondragón-Hernández, Gabriela |
| author_sort | Martínez-Moreno, Omaira Cecilia |
| collection | Revista |
| description | This article analyses the basic marketing models as a tool for the development of a marketing plan for SMEs in Mexico, considering the four basic concepts of Product, Price, Place and Promotion, and the challenges it represents for its application since the birth and development of this business model, which are well known to have a high rate of disappearance in Mexico, and without forgetting that entrepreneurs can fnd in the marketing mix a faster placement of their products or services, and what every company is looking for which is the proftability of the business and permanence in the market. |
| format | Revistas |
| id | anfibios-article-61 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2020 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-612020-12-06T06:02:21Z Marketing models as a tool for SMES in Mexico Modelos de mercadotecnia como una herramienta para las Pymes en México Martínez-Moreno, Omaira Cecilia Mondragón-Hernández, Gabriela This article analyses the basic marketing models as a tool for the development of a marketing plan for SMEs in Mexico, considering the four basic concepts of Product, Price, Place and Promotion, and the challenges it represents for its application since the birth and development of this business model, which are well known to have a high rate of disappearance in Mexico, and without forgetting that entrepreneurs can fnd in the marketing mix a faster placement of their products or services, and what every company is looking for which is the proftability of the business and permanence in the market. En el presente artículo se realiza un análisis de los modelos básicos de mercadotecnia como una herramienta para el desarrollo de un plan de mercadotecnia para las Pymes en México, considerando los cuatro conceptos básicos de Producto, Precio, Plaza y Promoción, y los retos que representa para su aplicación desde el nacimiento y desarrollo de este modelo de empresas, las cuales, bien se sabe que tienen una alta tasa de desaparición en México, y sin dejar de lado que los empresarios pueden encontrar en la mezcla de mercadotecnia una más rápida colocación de sus productos o servicios, y lo que buscan toda empresa que es la rentabilidad del negocio y la permanencia en el mercado. EFIM Ediciones 2020-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/61 10.37979/afb.2020v3n1.61 Anfibios; Vol 3 No 1 (2020): January - June 2020; 47-51 Anfibios; v. 3 n. 1 (2020): Enero - Junio 2020; 47-51 Revista científica anfibios; Vol. 3 Núm. 1 (2020): Enero - Junio 2020; 47-51 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/61/63 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/61/91 Derechos de autor 2020 Revista científica anfibios |
| spellingShingle | Martínez-Moreno, Omaira Cecilia Mondragón-Hernández, Gabriela Marketing models as a tool for SMES in Mexico |
| title | Marketing models as a tool for SMES in Mexico |
| title_full | Marketing models as a tool for SMES in Mexico |
| title_fullStr | Marketing models as a tool for SMES in Mexico |
| title_full_unstemmed | Marketing models as a tool for SMES in Mexico |
| title_short | Marketing models as a tool for SMES in Mexico |
| title_sort | marketing models as a tool for smes in mexico |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/61 |