Biblioteca Digital de VanguardiaMarketing models as a tool for SMES in Mexico
This article analyses the basic marketing models as a tool for the development of a marketing plan for SMEs in Mexico, considering the four basic concepts of Product, Price, Place and Promotion, and the challenges it represents for its application since the birth and development of this business mod...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2020
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/61 |