Biblioteca Digital de VanguardiaDigital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19
The Covid - 19 pandemic has destabilized the country’s socioeconomic system, mainly affected by SMEs, with 28% of GDP, 67% of employment and 37% of national production. Digital marketing has become a support tool for companies, thanks to this they are more competitive in the market, being possible th...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2020
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/60 |
| _version_ | 1782333986658320384 |
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| author | Hoyos-Estrada, Sherly Sastoque-Gómez, Judith Daniela |
| author_facet | Hoyos-Estrada, Sherly Sastoque-Gómez, Judith Daniela |
| author_sort | Hoyos-Estrada, Sherly |
| collection | Revista |
| description | The Covid - 19 pandemic has destabilized the country’s socioeconomic system, mainly affected by SMEs, with 28% of GDP, 67% of employment and 37% of national production. Digital marketing has become a support tool for companies, thanks to this they are more competitive in the market, being possible through the internet. Currently, 20% of the country’s SMEs are at risk of closure, which would mean losing half a million productive units, which is why the benefts of using digital marketing strategies for exploring digital markets are exposed, with the in order to safeguard the national economy, during and after the pandemic. |
| format | Revistas |
| id | anfibios-article-60 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2020 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-602020-12-06T06:02:21Z Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 Marketing Digital como oportunidad de digitalización de las PYMES en Colombia en tiempo del Covid – 19 Hoyos-Estrada, Sherly Sastoque-Gómez, Judith Daniela The Covid - 19 pandemic has destabilized the country’s socioeconomic system, mainly affected by SMEs, with 28% of GDP, 67% of employment and 37% of national production. Digital marketing has become a support tool for companies, thanks to this they are more competitive in the market, being possible through the internet. Currently, 20% of the country’s SMEs are at risk of closure, which would mean losing half a million productive units, which is why the benefts of using digital marketing strategies for exploring digital markets are exposed, with the in order to safeguard the national economy, during and after the pandemic. La pandemia del Covid – 19, ha desestabilizado el sistema socioeconómico del país, principalmente afectado a las Pymes, siendo 28% del PIB, el 67% del empleo y el 37% de la producción nacional. El marketing digital se ha convertido en una herramienta de apoyo para las empresas, gracias a esto son más competitiva en el mercado siendo posible por la internet. Actualmente está en riesgo de cierre un 20% de las pymes del país, lo que signifcaría perder medio millón de unidades productivas, es por esto que se expone los benefcios del uso de estrategias de marketing digital para la exploración de los mercados digitales, con el fn de salvaguardar la economía nacional, durante y después de la pandemia. EFIM Ediciones 2020-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/60 10.37979/afb.2020v3n1.60 Anfibios; Vol 3 No 1 (2020): January - June 2020; 39-46 Anfibios; v. 3 n. 1 (2020): Enero - Junio 2020; 39-46 Revista científica anfibios; Vol. 3 Núm. 1 (2020): Enero - Junio 2020; 39-46 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/60/62 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/60/90 Derechos de autor 2020 Revista científica anfibios |
| spellingShingle | Hoyos-Estrada, Sherly Sastoque-Gómez, Judith Daniela Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 |
| title | Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 |
| title_full | Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 |
| title_fullStr | Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 |
| title_full_unstemmed | Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 |
| title_short | Digital Marketing as a digitalization opportunity for SMEs in Colombia in the time of Covid – 19 |
| title_sort | digital marketing as a digitalization opportunity for smes in colombia in the time of covid – 19 |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/60 |