| Sumario: | The Covid - 19 pandemic has destabilized the country’s socioeconomic system, mainly affected by SMEs, with 28% of GDP, 67% of employment and 37% of national production. Digital marketing has become a support tool for companies, thanks to this they are more competitive in the market, being possible through the internet. Currently, 20% of the country’s SMEs are at risk of closure, which would mean losing half a million productive units, which is why the benefts of using digital marketing strategies for exploring digital markets are exposed, with the in order to safeguard the national economy, during and after the pandemic.
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Biblioteca Digital de Vanguardia